A selection of projects across e-commerce, mobility, travel, and healthcare.
Design Manager, Head of Design
Restructured 4 siloed teams around shared metrics and led the design of an ML-powered personalized campaign, driving +5% GMV (~€100M) across 20+ markets.
Design & Research Lead
Redesigning the core internal SaaS platform used daily by Travel Experts — reducing itinerary creation time by 25 min/day through self-service tools and streamlined workflows.
Experience Design & Labs Lead
Combined rapid experimentation with a native mobile bet so HeyCar could close the gap to mobile first marketplaces, double engagement where measured, and ship leadership aligned lead generation.
Led HeyCar’s first native iOS and Android apps from leadership pitch through design sprint and heyLabs build, beating web on lead generation and tightening onboarding around real filter first behavior.
Samsung Electronics USA · 2015
UX Designer
Samsung Universe, Khan Academy Tablet App
Kaiser Permanente · 2016
Senior UX Producer
Redesigning the user experience and user interactions of Kaiser Permanente Hospital group’s website with 1M/Month visitors
Wellbin · 2017
An Electronic Health Record (EHR) platform enabling clinics and patients access lab tests & imaging studies on demand.
Personal Project · 2017
Concept Designer
A conceptual exploration for Siri & Health App together providing healthy lifestyle habits.
Bite · 2016
Product Designer
Role: UX Researcher, UX/UI Designer
Atdaa · 2015
Designing a location-based mobile application from scratch and providing a similar experience to Google Maps, Yelp, and Foursquare but without the noise and strangers, then provide features that would
La Maquinita · 2019
Instructor
An 8-week UX & Visual Design Fundamentals Course teaching how to Build a Digital Product
IDEO × BVG · 2019
Research & Design Lead
Insights for Innovation — Foundations in Design Thinking Certificate
